SOCIAL MEDIA MARKETING CALGARY SERVICES
Is your small business ready to grow its engagement, leads and social media channels? At Display Digital, we help small businesses create content that stands out and connects more meaningfully with customers.
SOCIAL MEDIA MARKETING CAN BOOST YOUR BUSINESS
of people bought from a brand after seeing a YouTube video.
of people use social media to research products.
of social media users visit a business page once a week.
of people who have had a positive experience with a brand on social media recommend them to friends.
OUR PROVEN SOCIAL MEDIA MARKETING PROCESS
As a small business owner, it can be challenging to run your business while trying to tell people about it. That is why we are here. We can create consistent and high-quality social media content for your channels.
Content Development
We take the time to ensure the social media content we create resonates with your customers, including testing content types, posting times, and hashtags. At Display Digital, we use A/B testing, research and proven social media marketing tactics to ensure we deliver the best results for your business.
Social Media Channel Creation
We develop social media channels that promote your business, tell your brand story and encourage users to take meaningful actions.
Social Campaigns Backed by Data
We want to ensure your social media campaigns are successful. We utilize industry best practices and the latest algorithm changes to ensure your campaigns are successful.
Measuring Success
We develop meaningful KPIs and a strategy that aligns with your business goals from the onset. When measuring success, we go beyond the vanity metrics, and we want to know your social media marketing efforts are improving the bottom line of your business.
Reporting
Strategies are never over with, and they are continuing and evolving to the needs of your business. We want to ensure your content is not only growing engagement for your brand but also generating high-quality leads.
If you are not posting regularly, you are missing out on leads, engagements and building your brand community.
OUR CALGARY SOCIAL MEDIA MANAGEMENT SERVICES
Let us generate new leads and build a brand community for your business.
Our marketing strategies focus on converting customers into advocates. We can provide your business with the right content channel and deliver it to the right customers at the right time.
We believe in the A’s of content creation: Authenticity, Authority and Accessibility. Content should be as human as possible; after all, we speak to other humans.
Over recent years, we have seen drastic decreases in organic reach. We have extensive knowledge of algorithms and industry changes to help your brand get the most out of every post. Our digital marketing agency has extensive experience in telling stories, creating social media channels and generating leads.
Organic social media marketing is a great way to connect with your customers and build trust. By using organic social media marketing, you can ensure that your customers see you as a trusted source of information.
Channels we manage:
- YouTube
The average reach for an organic post is 5.17%, while paid is 28%. So, how do you effectively advertise your business online? At Display Digital, our social media marketing experts develop Ads that speak to the right customers and provide real solutions to their problems.
We create visuals and copy that help your brand stand out on the news feed. Our content creation services will keep your audience engaged and brand top of mind.
Content we create:
- Promotional Content
- Video Content
- Evergreen content and blogs
- Sharable content
- User-generated content
WHAT OUR SOCIAL MEDIA MARKETING CLIENTS SAY
It is easy for an agency to say they can grow your social channels and generate leads. But do they have proof? Visit our channels and see our content first hand. We create content that is visually appealing, consistent and engaging for the end-user.
Given the amount of noise on the newsfeed, we focus on storytelling and informative content, which helps our customers solve digital marketing problems.
Frequently Asked Questions of Social Media Marketing
Yes, you do. A social media strategy provides you with a map to achieving your business goals. We create a comprehensive plan for your social channels to help them grow and thrive.
No. Your business should only be on the social media channels that your customers use. We will uncover which platforms make the most sense for your brand through our audit and strategy process.
Posting every day is something that many business owners have been told but is untrue. With flooded newsfeeds, your brand needs to stand out, which means putting quality over quantity and staying consistent.
Many business owners are confused when it comes to paid and organic social media. Organic social media is any post that goes out without a paid promotion. The likes, comments, shares and clicks associated with this post are known as “organic social media engagement.”
Paid social media is any post that is “boosted” or set up as a paid promotion. We want to use both of these methods to maximize the reach and engagement of your posts. In recent years, organic reach and engagement have been significantly reduced.
This new “pay-to-play” world can make it hard for small businesses to know which posts to boost. Our agency can clear this confusion and get your business on a fast track to success.
Social media marketing consists of two types – paid (PPC) and organic. Organic is used to drive awareness and build your brand presence, and PPC (Paid) social media campaigns are designed to generate leads and sales.
We walk the talk and talk the talk when it comes to social media channel growth. We create customized and tailored plans which outline SMART goals. We have high expectations for growth and are not satisfied until we have reached our goals.
These are known as Key Performance Indicators and align with your overall marketing goals.
Here are social media goals your business should be focusing on:
Brand Awareness:
You want new people to find your brand and know who and what your brand is online. Using social media marketing to achieve this is one of the best ways. Set up metrics to track such as follower growth, engagement rate, and reach.
Engagement:
You want your target audience to interact and talk about you online. You are turning customers into advocates. You can use metrics such as comments, company mentions, and likes to measure this goal.
Lead Generation And Sales:
Your channels should also drive new customers and web traffic. You can use metrics such as referral website traffic, email signups, form fills, and eCommerce sales as conversions to track for this goal.
Customer Retention:
You want your current and past customers to be your most outstanding salespersons. You can use metrics such as testimonials, customer reviews, social media sentiment to measure this goal.
Are you ready to use digital marketing to grow?
Talk to us today about how we can use our services generate demand and increase your revenues.