CALGARY'S BEST PPC MANAGEMENT COMPANY
Ready to up your PPC Advertising game?
Are you burning marketing dollars on unoptimized and inefficient ad campaigns? Most small businesses don’t have a big budget and need an expert that creates campaigns that drive revenue.
With Display Digital’s extensive experience with PPC Management and Search Engine Marketing, we create campaigns that increase revenues and provide you with a greater return on ad spend.
Our PPC expert services use Ad accounts that you own. You will always have access to every tool and be able to see what we are doing.
PAY PER CLICK ADVERTISING CAN GROW YOUR BUSINESS
At Display Digital, we are constantly optimizing our PPC campaigns to ensure we deliver the most results for your Ad spend.
of online shoppers say that a video on social media helped them make their decision.
of all paid-search ads are completed via a mobile device.
of people arriving at a retailer’s site from paid ads are more likely to buy
of all paid search impressions are on mobile.
OUR PROFESSIONAL ppc campaign management services PROCESS
At Display Digital, we are constantly optimizing our PPC campaigns to ensure we deliver the most results for your Ad spend.
Copywriting and Visual Development
Through testing of both the copy and creative, we create the best performing ads for your audience.
Landing Page
Development and Optimization
A good PPC campaign requires custom landing pages that are optimized for conversions. This ensures when potential customers click on your ad, they have all the information they need to move further down the sales funnel. Along with the Ads, this page is continuously monitored and updated to ensure we can maximize conversions.
Measuring Success and Campaign Tracking
From the onset of each PPC campaign, we develop meaningful KPIs which align with your business goals.
Campaign Optimization and Management
Ongoing budget and PPC Management to ensure we are maximizing return on ad spend and driving campaign success. We strive to increase your conversions and sales while driving your cost per click down.
Reporting
We go beyond clicks and impressions and want your business to grow through PPC campaigns. Our reports only focus on how we have impacted the bottom of your business.
CALGARY PPC mANAGEMENT SERVICES
It’s been said that good advertising is one of the best ways to reach out to customers and get them to buy from you. With our PPC management services, you can reach the customers interested in your products and services.
We take a wholistic approach to your ad campaigns, first understanding your funnel, targeted keywords and what your competitors are paying for their ads. Then we will create a plan that will keep you ahead of them.
Pay Per Click Advertising
When people think of your company, what do they think of? What do they feel? What do they relate to?
If the answer is not clear in their mind, you need to find a way to make it so. Your ads should benefit your users and be instantly recognizable as you when they see them.
When your customers want to find your website, they use search engines to look for it. Pay-per-click advertising gives you a way to get your site in front of those potential customers.
PPC Platforms we work with:
- Google Ads/Search Engine Marketing
- Display Advertising
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Bing Ads
Retargeting Ad Campaigns
Sometimes not every web visit leads to a conversion or sale, and these potential customers need to be guided towards a deal. Remarketing Ad Campaigns are a great way to re-engage lost customers.
Search Engine Marketing (SEM)
Use Google ads to drive more traffic, leads and sales for your business. Great for complimenting your search engine optimization (SEO) strategy, and paid search can provide results on day 1.
Google is the most used search engine in the world, so you want your website to be found by your target customers when they are searching for it.
TALK TO US ABOUT GETTING A BETTER RETURN ON YOUR AD SPEND
LEARN MORE ABOUT GOOGLE ADS AND PPC ADVERTISING
Get our Pay Per Click Advertising resources and learn how to increase your Google Ad, Facebook Ad and overall PPC campaign performance.
How to use search intent to increase Google Ad Profitability
Search intent has been slowly evolving over the recent years. SEO and PPC experts have been analyzing search terms to understand the purpose behind the search terms a user’s inputs.
The true value of Digital Marketing
So you have a ran a few Facebook ad campaigns and have seen zero return on your Ad spend. You try a few more times but still do not see
How to Maximize Your Google Ad Campaign’s Profitability
So you just started running ad campaigns for your small business, a few months go by, and you are still not seeing any sales or conversions. You have a healthy
Frequently asked Questions of PAY PER CLICK ADs
It depends on what your pay-per-click goal is. Some campaigns and conversions can cost more to obtain and run. We also look at the Ads quality score and relevancy score. If your landing page has high quality and your ad is relevant to your audience, you will pay less per click.
No. We do not believe in Ad spend fees. The complexity of the campaign determines our flat PPC management fees, the number of ads and channels. Development of landing pages, etc.
PPC may not be suitable for every business. Through our free consultation, we can determine your goals and how to achieve them.
Google Ads – The top search engine marketing platform in the world. People are always searching for answers and products, and if you have the solution for them, you’re singing!
Facebook/Instagram Ads – One of the most significant and most power pay per click platforms globally. Facebook gives businesses the power to hyper-target their audience and deliver high-quality ads right to their device.
LinkedIn Ads – This is the perfect platform for B2B (Business to Business) brands looking to advertise to the right people in the proper role or industry.
Display Advertising – Deliver animated or high-quality ads suitable to your targeted market as they are browsing websites within the Google Display Network.
Bing Ads – A great way to compliment your other campaigns. Known as Microsoft Advertising, it is great for small businesses that do not have the budget to compete in the Google Ad space.
Social media marketing consists of two types – paid (PPC) and organic. Organic is used to drive awareness and build your brand presence, and PPC (Paid) social media campaigns are designed to generate leads and sales.
Are you ready to use digital marketing to grow?
Talk to us today about how we can use our services generate demand and increase your revenues.