2022 Small Business Guide to Keyword Research and SEO

small business guide to targeting keywords and seo

Are you about to start refreshing your web content? STOP. Before you begin to dive in, read this guide on how to target keywords to help increase organic traffic, Ad conversions and site ranking. Before you get started, you need to have a good understanding of how search engines work. So, let’s dive in. Understanding […]

How to use search intent to increase Google Ad Profitability

using search intent for google campaigns

Search intent has been slowly evolving over the recent years. SEO and PPC experts have been analyzing search terms to understand the purpose behind the search terms a user’s inputs. Understanding the importance of search intent, you can ensure that you’re directing your ads and landing pages to the right audience. If you’re looking for […]

Measuring The Effectiveness of Your Calgary SEO Campaign

Measuring ROI From Your SEO Campaign

Pay Per Click always has a clear return on investment if the campaign is set up correctly and conversions are tracked. But what about your organic SEO efforts? How can you calculate the return on investment from organic traffic, which leads to a sale?  Tracking your return on investment (ROI) for digital marketing efforts can […]