How To Choose The Best Calgary PPC Agency For Your Business in 2022

Tips For Finding The Best Calgary PPC Company

As a business owner, you know that online marketing is a must. You may be considering hiring a PPC agency to help you with your online marketing. How do you know which PPC agency is the best for your business? What should you look for when choosing a PPC Agency? Before you start calling agencies, […]

2022 Small Business Guide to Keyword Research and SEO

small business guide to targeting keywords and seo

Are you about to start refreshing your web content? STOP. Before you begin to dive in, read this guide on how to target keywords to help increase organic traffic, Ad conversions and site ranking. Before you get started, you need to have a good understanding of how search engines work. So, let’s dive in. Understanding […]

How to use search intent to increase Google Ad Profitability

using search intent for google campaigns

Search intent has been slowly evolving over the recent years. SEO and PPC experts have been analyzing search terms to understand the purpose behind the search terms a user’s inputs. Understanding the importance of search intent, you can ensure that you’re directing your ads and landing pages to the right audience. If you’re looking for […]

The true value of Digital Marketing


So you have a ran a few Facebook ad campaigns and have seen zero return on your Ad spend. You try a few more times but still do not see any return on investment. You are now thinking, why should I spend more money on advertising or my website. The problem is this: if your […]

Stop Talking. Start Listening To Your Customers on Social Media

Social Media Listening Blog

Do you ever find yourself scrolling through your own business’s social media feed and ask yourself, “Is this content really what my customers care about?” This question is what many agencies and in-house marketing teams ask themselves every day. In this post, we will lay out 5 steps on how you can start listening and […]

Measuring The Effectiveness of Your Calgary SEO Campaign

Measuring ROI From Your SEO Campaign

Pay Per Click always has a clear return on investment if the campaign is set up correctly and conversions are tracked. But what about your organic SEO efforts? How can you calculate the return on investment from organic traffic, which leads to a sale?  Tracking your return on investment (ROI) for digital marketing efforts can […]

How can Calgary small businesses use social media effectively?

social media icons and calgary city scape

Social media is one of the most effective digital marketing channels for Calgary small businesses to establish their voice, expertise, and trustworthiness. If you have ever wondered how to use social media effectively for your business, you have come to the right place. This guide will walk you through choosing the proper social media channels, […]

How to Maximize Your Google Ad Campaign’s Profitability

how to maximize your Google Ad Campaign

So you just started running ad campaigns for your small business, a few months go by, and you are still not seeing any sales or conversions. You have a healthy budget and target what you think are the right keywords but still can’t drive conversions. You start searching online for DIY answers to improving campaigns […]