A digital marketing strategy is a must for every business and should align with current business objectives. One-off digital services may show temporary results. But they will not help with the overall growth of your business without a strong and aligned strategy behind it.
Social media marketing is an important part of connecting with your community of customers. It gives businesses a platform to tell their story. A great social media strategy contains the three A's: Advocacy, Authenticity, Awareness.
Search Engine Optimization is the process of optimizing your website to improve ranking and search result positioning when users perform a search query on Google. SEO in marketing is comprised of four areas: Technical SEO, On-page SEO, Content, and Off-page SEO.
Most businesses refer to this as Pay Per Click (PPC) advertising. Google Ads offers many different campaign types to match your web strategy. This includes driving Ecommerce Sales, form fills, local store traffic, web traffic and brand awareness.